Podcast: Inbound Marketing Strategies
Capstone Business Talks is a podcast about the better ways to work and to grow a profitable business.
In this episode, we speak with Luke Chong, Client Success Manager at Inbound NZ, about marketing strategies in the digital age.
Inbound NZ is an award winning digital marketing agency. They offer end-to-end digital solutions and consulting for mid-cap to large-cap companies. Some of their clients are Ministry of Education, Vodafone, AMI Insurance, State Insurance, IAG just to name a few.
Please join us for our discussions on the following topics:
- Can you explain what inbound marketing is?
- What is the main difference between traditional marketing (e.g. TV, radio, print advertising) and inbound marketing?
- Can you explain a bit about the journey that a buyer goes through in the digital age?
- How does inbound marketing fit in with the buyer’s journey?
- Can you give some examples of effective content that businesses can create?
- If a business adopts an inbound marketing strategy, is it still necessary to pay for advertising in social media platforms such as Google / Facebook / Instagram?
- If a business pays for social media advertising, should we simply promote the business, or should we promote the content?
- Is email marketing still effective nowadays?
- What’s one simple thing that businesses can do right now online to improve sales?
Kenneth Sun
Partner & CEO
Kenneth is the founding partner of Capstone Law. Kenneth has a MPhil from the University of Cambridge, and he was also awarded the prestigious Dean’s Academic Achievement Award for graduating from the University of Auckland law school in the top 5% of his class. Kenneth has worked at some of the best law firms in the country before starting Capstone Law.
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